- IATA/ICAO code:
- Airline type:
- Full service carrier
- Ezeiza International Airport, Aeroparque Jorge Newbery
- Year of foundation:
- Pablo Ceriani
Aerolíneas Argentinas has unveiled a new livery promoting the country’s men’s football team just in time for the FIFA World Cup, which will be celebrated between November and December in Qatar. The Argentine state carrier painted the new livery, which includes megastar Lionel Messi, on an Airbus A330-200, registration LV-FVH.
A new livery
On Thursday, Aerolíneas Argentinas, the Argentine Football Federation and YPF hosted an event at Aerolíneas Hangar 5, located at Ezeiza International Airport (EZE) in Buenos Aires, Argentina. At this event, the airline unveiled the painted livery on an Airbus A330-200, which the company will use to transport the football aficionados in Qatar next month.
The plane has painted on the side, “A team, a country, a sueño” (translated as “one team, one country, one dream”). On its tail, the Airbus A330 has images of three members of the Argentine soccer team, including the megastar and all-time scorer of the AlbicelesteLionel Messi.
Earlier this year, Aerolíneas Argentinas announced that it will operate at least six charter flights between Ezeiza and Doha Hamad International Airport (DOH). Argentina will play in FIFA World Cup Group C against Saudi Arabia, Mexico and Poland, and they are one of the favorites to lift the FIFA World Cup trophy on December 18. If the South American team goes beyond the group stage, Aerolíneas Argentinas will add more charter flights.
This is a unique opportunity for the airline brand
Argentinians are known to be some of the most passionate football fans in the world. According to recent ticket sales data, Argentina is in the top 10 for most ticket sales by country (it ranks seventh, behind Qatar, the United States, Saudi Arabia, the Kingdom United Kingdom, Mexico and the United Arab Emirates).
Therefore, the FIFA World Cup in Qatar is a unique opportunity for Aerolíneas Argentinas to be promoted. Pablo Ceriani, CEO of the state airline, said the event represents a great opportunity to raise awareness of the Aerolíneas brand not only in Qatar but around the world.
“In this way, we gain visibility to continue growing as a company and open the door to new markets. Starting tomorrow, this aircraft will be criss-crossing the skies of all our international destinations. This is undoubtedly one of the main advertising actions of our management.
Lionel Messi was painted in the tail of the Aerolíneas Argentinas Airbus A330-200. Photo: Aerolineas Argentinas.
Aerolíneas Argentinas decided to use an Airbus A330-200 to fly between Buenos Aires and Doha. The plane, registered LV-FVH, is a 7.67-year-old aircraft powered by General Electric CF6 engines, according to data from ch-aviation.
The aircraft is owned by Aerolíneas Argentinas and has the capacity to carry 267 passengers in a two-class configuration (243 economy class and 24 business class). It was delivered in February 2015 to Aerolíneas. The Argentine airline currently operates nine A330-200s.
According to FlightRadar24.com, Aerolíneas Argentinas scheduled this aircraft to operate a commercial flight between Buenos Aires and Madrid Barajas International Airport (MAD). It would be the plane’s first flight since September 25, when it flew from Cancun to Buenos Aires.
What do you think of the livery promoting the Argentina men’s football team? Let us know in the comments below.
By the way, go to Mexico!